How Targeted Nurture Campaigns Can Help Scale Your Practice
March 15, 2022
How Targeted Nurture Campaigns Can Help Scale Your Practice
Are you interested in growing your medical practice? Your answer is most likely yes because your internet search has brought you to this article!
So you want to grow your practice. But how? We’ve said it multiple times throughout our other articles, but we are saying it again; we only have 24 hours in a day.
We can’t add hours to the day; we can only work more efficiently.
One way to do that is through targeted nurture campaigns.
What Is A Targeted Nurture Campaign?
Do you offer only one service at your practice? The answer is probably no. So when leads come to your site and show interest in specific procedures, are you sending out the same basic information no matter what service they show interest in?
If you are, you’re missing out on the ability to nurture prospects in a personalized way and take them through the process of converting them to patients.
A targeted nurture campaign is precisely what it sounds like. It is a specific campaign that is tailored to an individual based on their needs/interests/wants.
The goal of these campaigns is to deliver specified educational, attention-getting information so that you can nurture leads and guide them through the process until they become a patient.
How Targeted Nurture Campaigns Benefit Your Practice
Once you find out what your lead is interested in, it’s easy to tailor their campaign. Everyone wants to be made to feel like they are being treated like a real person, not just a number.
Building this personal relationship from the start will help you create connections with your lead and entice them to continue reading emails, clicking on social media ads, and following along the funnel until they transition from lead to patient.
By the time they walk into your practice, they will know who you are and know that you care about their needs by how you’ve connected with them already.
If you send generic email blast after email blast, your click-through rate will be poor, and your leads will go cold pretty quickly.
Now we understand that it takes time to send individualized emails compared to those email blasts. But sending tailored, targeted nurture campaign emails, texts, social media ads, and information can have a huge impact on your ROI.
In the intro to this article, we discussed time and how precious that time is. Here at Ad Vital, we understand the importance and value of your time, which is why our Ad Vital System cuts down on time spent creating these targeted nurture campaigns by using intelligent solutions and automated processes.
Want To Scale Your Practice? Partner With Ad Vital
We’ve created an all-in-one healthcare SaaS solution that takes the guesswork out of growing your practice here at Ad Vital.
Ad Vital was created for surgeons, by surgeons because we know what it takes to build and grow a successful practice.
To learn more, check out our blog on Healthcare SaaS, and then schedule a demo to see what our system can do for you!