What Is The Best Way To Nurture Patient Leads?
December 13, 2021
You’ve created the campaigns, the ads, the landing pages, and call-to-action information. You’ve generated hundreds of leads, and now all of that time spent developing, strategizing, and spending money to create all of these wonderful lead generation campaigns have now gone down the drain because you haven’t had time to nurture them into becoming clients.
We’ve all been there. Running a medical practice involves many different moving pieces, and somedays it feels like we are running on a hamster wheel, moving but not going anywhere.
If you’re just running your business but not building your business, you could be losing out on thousands of dollars of revenue per month. You’ve got the leads but no time to nurture and convert them to clients. If you’re only bringing in the leads that are ready to buy RIGHT NOW, you are only tapping into 3% of the lead market. That’s right, only 3% of leads that come to your site are ready to buy now. So what do you do with the other 97% of your leads? Do you just let them fall through the cracks and go cold?
NO! You want to nurture them and convert them from lead to client through proper, consistent, and personalized follow-up! But how do you nurture patient leads? We’ve got the answers and the tools to help you grow your business WITHOUT adding hours and hours of extra work!
Why Is It Important to Nurture Patient Leads?
Deals closed by nurtured leads end up with a 47% increase in purchase compared to a non-nurtured lead.
It’s important to build relationships with cold leads, warm leads, and hot leads, no matter where they are in the process. You can be significantly rewarded by spending a little extra time customizing your communication and marketing efforts to
According to research, about 50% of businesses state that many of their leads are considered “long cycle,” which means that they take time, sometimes months, and several forms of influences to convert to a client. As a result, you do not have the time to spend individually nurturing each lead. We only have 24 hours in a day, and that is not what you want to be spending your time on!
So let’s talk about the best way to nurture patient leads and build relationships with these “long cycle” leads in order to transition them into long-term clients!
Automated Nurture Process
Did you know that 57% of marketers say lead nurturing is the most valuable feature of automation software?
If you’re not using automated marketing and lead generation software, you are missing out on saving time, money and growing your business.
When you automate your processes, you can track and assess how well different campaigns are doing, where leads are coming from, what stage they are in the funnel, and how many different influences you’ve used to nurture them until they make the final action (scheduling an appointment/consultation, scheduling a procedure).
Instant Connection
When someone shows interest in your services, do you follow up right away? 50% of people go with the company that responds the quickest. But if you’re in the middle of an appointment or surgery when those leads come in, how do you respond? With an automated response, of course! You have the ability to personalize an automated response that keeps your lead interested and that much closer to choosing to become a patient.
Generate More Qualified Leads
Those who use automated marketing and nurture processes find that they generate over 400% increase in qualified leads! Think about the leads you generate now, how many of them are solid, leads that you know you can convert to patients...now imagine having over 400% increase in those solid, qualified leads?! An increase in qualified leads means an increase in potential lead to patient conversion, which means increased ROI and new patients to welcome into your practice.
Personalize Your Communication
When you automate your processes, you can nurture leads and also personalize them to include pertinent information for each step of the funnel they are in. For example, when it comes to patient conversion, it takes about 15 touchpoints or influences until they are fully invested and ready to close.
Instead of sending out generic email blasts, you can get a 5x better response rate with a personalized email specifically tailored to that segment of people (what they are interested in) or step in the funnel.
The more people feel like they are being seen, understood, and valued, the more they are likely to become clients.
Don’t Have Time to Automate and Nurture Patient Leads?
Don’t sweat it! We have you covered! Here at Ad Vital, we understand where your focus, dedications, and expertise lie. Ad Vital was created by surgeons for surgeons. You need to focus on building in-person client relationships and building your practice; we can take care of the rest.
We are an all-in-one solution that provides you with an omnichannel marketing and sales automated suite designed for your needs. With our systems, you can ignite growth, nurture patient leads more efficiently and effectively than ever before, and understand where to best spend your marketing dollars.
We encourage you to review our other articles like our most recent, “How Ad Vital can benefit your plastic surgery practice,” to gain more insight!
Connect with us today to schedule a demo and try out our revolutionary tools for your practice!