4 Reasons Positive Patient Reviews are Important
November 9, 2021
Have you ever had an awesome experience at a restaurant, physician's office, or spa? If so, did you leave positive feedback on your experience?
More than likely, the answer is no. But why?
So many times, we ask our clients how their service was, and they tell us it was excellent, but then don’t leave reviews on how great it was!
However, we are guessing that if you had a BAD experience, you told everyone you could and posted about it all over the internet to make sure people knew what kind of experience you had.
If it’s so easy to leave a bad review, why is it so hard to leave a positive one?
Here at Ad Vital, we want your practice to flourish. Positive reviews can help you boost your business and bring in more clients. How?
Here are a few reasons why positive reviews are essential to your practice!
Reputation Management
If you’re searching for a restaurant online, do you just pick the one closest to your location? No. You look at the search results and see how many stars and reviews that restaurant has.
They say not to judge a book by its cover, but the reviews can be very telling. You want to choose a place that has good food, good service and more. So why go to one that has a one-star rating and a handful of reviews?
The same goes for medical practices. If you’re searching for a reputable practice online, you want to see what others are saying!
Reviews help you manage your reputation because your clients tell the story and boost your business based on their experience!
The more positive reviews you have, the better your reputation for quality service and care. When your reputation speaks for itself, it’s easy to promote and boost your business based on those reviews. Use them as a foundation for your brand and build off of those!
Boost Patient Engagement
Another great way reviews help is that it boosts patient engagement and your relationship to them. For example, after they leave your office, they get a reminder text or email that says something like, “thanks for allowing us to help you. Would you please rate your experience?” This reminder includes a direct link, and it guides them to leave a review.
Once they leave that review, you can respond and thank them for their support.
Having that response makes a patient feel validated, uplifted, and connected. You have just added another personal touch to their already great experience by just saying thanks! This is also a fantastic way to retain patients!
Because you’ve responded, this will give them more incentive next time they are asked to leave a review because they will be looking forward to being recognized for their actions.
Increase Awareness and Visibility
If you want your business to grow online, reviews are the way to go. The more updated reviews you receive, the better your GMB (Google My Business) page and website rank with the bots. The boys review websites for updated and relevant content. Having updated reviews keeps your site up to date and hitting the top spots on the search results pages.
Increase Trustworthiness
Do reading reviews help you choose where to go? OF COURSE! Like we said above, would you rather go to a place that has 1 star and a few reviews or 5 stars and hundreds of reviews? We’d choose the 5 star. Why?
Because reviews help build the trustworthiness of a brand, it’s not what you say about your business but what your clients say about you that builds trust and loyalty.
A person with a particular need might find a review about how you helped someone with a similar condition reach their goal. Knowing that you helped someone like them already makes them trust that you can do the same.
The client can trust their instincts when seeing the reviews and come to your practice confident in their decision, trusting you to provide excellent patient care.
Want to Get More Reviews?
If your reviews aren’t where you want them to be, you’ve come to the right place! Here at Ad Vital, our all-in-one Central CRM solution can provide you with the tools you need to get patient reviews.
Our automated reviews program sends out customized messages, links, and more to your clients so that it’s easy for them to engage and review your practice.
We also offer a reviews widget that posts positive and high stars reviews on your website. It’s important to keep your reviews updated so that potential leads can see that you’re consistent and trustworthy!
Connect with us today to schedule a demo of our revolutionary solution and take your surgical practice to the next level!